{"id":623,"date":"2022-12-06T15:59:14","date_gmt":"2022-12-06T15:59:14","guid":{"rendered":"http:\/\/myfloura.com\/blog\/?p=623"},"modified":"2023-05-06T08:02:24","modified_gmt":"2023-05-06T08:02:24","slug":"why-change-the-way-we-consume-flour","status":"publish","type":"post","link":"https:\/\/myfloura.com\/blog\/why-change-the-way-we-consume-flour\/","title":{"rendered":"Why change the way we consume flour?"},"content":{"rendered":"\n\n\n\n\n[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#EFEFEF” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title comments=”off” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” title_font_size=”55px” background_color=”RGBA(0,0,0,0)” title_font_size_tablet=”51px” title_font_size_phone=”” title_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_font=”Jost|700|||||||” text_text_color=”#303030″ text_font_size=”18px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]

Flour is a staple ingredient in most of our meals, but we rarely think about it. It\u2019s both a necessary and an intriguing part of cooking.<\/span><\/p>\n

We have combined the old world of wholesome flour with the technology of today. We\u2019re proud to present the world\u2019s first flour grinding and vending machine, Floura.<\/span><\/p>\n

Floura is an easy to use, automated flour grinding and vending machine. It grinds whole grains into wholesome flour with stone milling technology, in just a few minutes. Floura comes with a built-in touchscreen display that allows you to choose the type of flour you want to grind, how much, and how fine. All you have to do is select your preferences\u00a0 &\u00a0 Floura will take care of the rest. <\/span>Floura grounds your flour only after you order, which means that it’s as fresh as it gets.<\/span><\/p>\n

Let\u2019s understand about how an innovative technology that\u2019s going to change the way we produce and consume flour!<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/myfloura.com\/blog\/wp-content\/uploads\/2022\/12\/Breadmakingprocess-6-scaled.jpg” title_text=”Breadmakingprocess-6″ _builder_version=”4.19.2″ _module_preset=”default” width=”100%” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ admin_label=”Column” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Jost||||||||” text_text_color=”#353535″ text_font_size=”21px” global_colors_info=”{}” theme_builder_area=”post_content”]

Why we need to change the way we consume flour:<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_font=”Jost|800|||||||” text_text_color=”#303030″ text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Supply Chain<\/p>\n

To get flour to your table, wheat must be grown, milled, and transported.Wheat is grown by farmers, who sell it to local millers. After being milled, the flour travels long distances every day to get to distribution centers where it is stocked. From there, it goes to regional stockists and finally reaches your grocery store shelves. This whole process is very carbon-intensive due to the miles traveled by the trucks every day.<\/span><\/p>\n

With Floura we can shift from a centralized supply chain to creating a decentralized one where we have local mills in every region & create a new supply chain where we source locally, mill locally & consume locally.<\/i><\/b> This new model will reduce the thousands of miles flour takes to reach you, thereby reducing your carbon footprint & helping us all to move towards net zero. With blockchain technology, we can make every process transparent. This new way of doing things will help local economies build resilient supply chains.<\/span><\/p>\n

<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_font=”Jost||||||||” text_text_color=”#303030″ custom_margin=”1px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ custom_padding=”0px||||false|false”]\u201cAccording to McKinsey & Co, a typical consumer company\u2019s supply chain creates far greater social and environmental costs than its own operations, accounting for more than 80 percent of<\/i><\/b> greenhouse-gas emissions and more than 90 percent of the impact on air, land, water, biodiversity, and geological resources.\u201d<\/i><\/b>  [\/et_pb_text][et_pb_image src=”https:\/\/myfloura.com\/blog\/wp-content\/uploads\/2022\/12\/Copy-of-Coffee-comparison-post-floura.jpg” title_text=”Fresh Coffee or packaged coffee” _builder_version=”4.19.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_font=”Jost|800|||||||” text_text_color=”#303030″ text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Freshness<\/p>\n

We’ve all heard of the importance of using fresh, high quality ingredients in cooking, but have you ever really considered why?\u00a0<\/span><\/p>\n

For example, would you rather have instant coffee or freshly ground coffee? Fresh, right? It’s the same for flour.\u00a0 Having fresh flours make a huge difference in taste and texture. Bread made with freshly milled flour has a better texture, flavor, and stays fresh longer because it contains more natural oils than bread made from older flour. It’s good sense: fresh is better!<\/span><\/p>\n

Flour is only ground in Floura once an order has been placed which ensures that people only get the freshest produce. This also reduces surplus production and reduces food waste.<\/span><\/p>\n

<\/strong><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/myfloura.com\/blog\/wp-content\/uploads\/2022\/12\/Copy-of-Coffee-comparison-post-floura.jpg” title_text=”Fresh Coffee or packaged coffee” _builder_version=”4.19.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_font=”Jost|800|||||||” text_text_color=”#303030″ text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Wholesomeness<\/p>\n

Wheat is made of 3 parts namely fibre rich – Bran; nutrient-packed core – Germ; & starchy carbohydrate – Endosperm. \n[\/et_pb_text][et_pb_image src=”https:\/\/myfloura.com\/blog\/wp-content\/uploads\/2022\/12\/Copy-of-Coffee-comparison-post-floura.jpg” title_text=”Fresh Coffee or packaged coffee” _builder_version=”4.19.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_font=”Jost|800|||||||” text_text_color=”#303030″ text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Flour is made from 2 different technologies. One is the old-fashioned stone mills where the 2 stones crush the wheat wholly keeping all the nutrients, proteins & essential oils intact however the presence of natural oils makes this flour of limited shelf life. The second way is to produce flour with roller mills, which is the modern way of milling. The steel rollers strip away the oily germ and peel the bran producing a white endosperm flour with a long stable shelf stable. Today most of the flour worldwide is made with this roller mills.<\/span><\/p>\n

<\/span><\/p>\n

Floura makes use of stone mills to produce flour ensuring the flour that\u2019s produced contains the essence of wheat as a whole.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/myfloura.com\/blog\/wp-content\/uploads\/2022\/12\/Copy-of-Coffee-comparison-post-floura.jpg” title_text=”Fresh Coffee or packaged coffee” _builder_version=”4.19.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_font=”Jost|800|||||||” text_text_color=”#303030″ text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

With Floura, we want to build a resilient flour supply chain bringing in all the stakeholders\u2014from like-minded farmers who cultivate grains in a more planet-friendly manner to milling it locally and partnering up with local independent bakers to create the freshest bread. This way, opting for genuine fresh flour\u00a0 can benefit the planet. It will also help funnel money back into the local community via entrepreneurship and job creation.\u00a0<\/span><\/p>\n

With this new ecosystem your bread will be fresher, communities will benefit, and you’ll be helping the planet by using fresh flour.<\/span><\/p>\n

 <\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n\n\n<\/span>","protected":false},"excerpt":{"rendered":"

Flour is a staple ingredient in most of our meals, but we rarely think about it. It\u2019s both a necessary and an intriguing part of cooking. We have combined the old world of wholesome flour with the technology of today. We\u2019re proud to present the world\u2019s first flour grinding and vending machine, Floura. Floura is […]<\/p>\n","protected":false},"author":1,"featured_media":638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[17],"tags":[],"yoast_head":"\nWhy change the way we consume flour? - Floura Recipe Blog<\/title>\n<meta name=\"description\" content=\"Discover how Floura, the world's first automated flour grinding and vending machine, is changing the way we produce and consume flour. 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